Before saying goodbye .. Let’s dive into the past!
Where does our family name “Lorenzo il Magnifico Apartments” originate from?
We chose this name to pay homage to the Medici family, an ancient Florentine family, protagonist of central importance in the history of Italy and Europe from the fifteenth to the eighteenth century, and in particular to Lorenzo De ‘Medici.
I medici
The Medici gained de facto control first of the city of Florence, and then of the Grand Duchy of Tuscany. Except for some short-term interruptions, the Medici power lasted from 1434, with the lordship of Cosimo il Vecchio, to 1737, with the death of Gian Gastone, the last Grand Duke. They were active protagonists of the public and economic life of the city well before their great rise, even if it was only with it that they assumed international fame and prestige. The reasons that led the Medici family to excel so constantly in a landscape as varied and pluralistic as Florence from the fifteenth century were wealth, popular support, the papacy and imperial support. The Medici are still recognized today as pillars of the history of Florence.
Lorenzo De’ Medici
Lorenzo di Piero de ‘Medici, known as Lorenzo the Magnificent, was lord of Florence, writer, patron, poet and humanist, as well as one of the most significant politicians of the Renaissance, both for having embodied the ideal of the humanist prince, and for the careful management of power.
And now .. Come and discover with us the magnificent history of Florence, in the best apartments located in the heart of this beautiful city.
Joseph Rickwert
“More than anything else Florence looks like a dream. In this way, I will try to talk about Florence.”